Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can […]

Marketing dissertation topics are based on new and emerging concepts in the field of marketing. Marketing is the backbone of a business, which helps in managing the exchange relationships. The research topics on marketing provide a wide scope for studying emerging concepts and trends of marketing. The project topics on marketing are provided, which can help in exploring the field of marketing and finding out how it is contributing to the management of different functions. .

A list Of marketing dissertaton topics

Analysing customer-centric marketing strategies in attaining a competitive edge and sustaining growth.

The emerging role of information technology in revolutionizing the marketer’s approach towards manipulative advertising.

Studying the integration of Internet of Things and Smart Devices with automated service interactions to create optimal value.

How does promoting innovation and creativity contribute to creating a strong brand image?

Role of manipulative tactics in influencing the purchasing desires and consumer behavior.

To study the importance of social marketing for teenage products.

Impact of technology-enabled customer engagement to drive customer purchases and brand loyalty.

Identifying the best theoretical tools for coping with rapid changes in the perceptions and demands of consumers in the global environment.

Role of game theory in successful branding.

Impact of brand association and cause-related marketing in the case of building awareness of less-familiar brands.

Role of holistic digital marketing plan to get maximum value in digital channel.

Importance of transferability of brand image across product categories.

Impact of the-related innovation in the area of entrepreneurship marketing.

Studying the relationship marketing be used to attract new customers through social networking sites.

To study the role of smart phone apps to attract and retain customers in the context of multinational corporations.

The role of social media marketing to attract customers to brand of small companies.

To find out the direct online and social media marketing on building customer relationships.

Analyzing the impact of online marketing in connecting with customers.

Does switching to online marketing help businesses in increasing presence and awareness.

Studying the factors that shape consumer wants and demands.

Strong brand image affects the level of customer retention and loyalty.

Studying the emerging concept of color psychology in marketing.

Market orientation and innovation for entrepreneurial businesses.

Finding out the role of safety and security in tourism relationship marketing.

Impact of sustainability goals on the marketing tactics and strategies.

Analysing the current practice of using celebrities in marketing communications.

Studying the interplay of market orientation, marketing capability and digitalization in the context of internationalized SMEs.

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